Google profiles have been around for awhile, and has always carried some importance in online presence and branding. But with the addition of Google Plus to the crazy world of social media, the importance of a strong Google profile has taken a new meaning.
Google is the number one search. The term 'Google me' has become mainstream. When someone searches for you, they will find all the places you have been online, any comments you may have left on blogs etc, any pictures, videos you may have posted, and anywhere you have a spot on the web, from Facebook to twitter to, of course, Google. And Google, preserving their power of the web, will be showing the Google profiles prominently.
So, what constitutes a good profile?
Make it Personal
Google+ will be coming up with business accounts that can be used for bands too . Keep your profile YOU
Fill out as much as possible
Not saying you need to add your street address or phone number, but adding where you live (town), and have lived, your name, etc is a no brainer.
Fill out a little Intro
Tell people some of what makes you, you, and sure - include some of your music info. A short bio would work nicely. Use the editor and add links.
Occupation and Employment
If you work for a company, and prefer not to let world know where, leave blank. But if you are a musician THIS is where you make it known . Do not leave blank, or get all cutesy here. I recommend coming across as professional as possible.
Anyone who uses the internet for business in any way needs to add as many links as you can. All the marketplaces are supported, along with the other social media hot spots, so again, a no brainer.
Add a profile picture
A Good one. again, if your business uses the web to reach the masses, you need a good picture or logo even. It should be reflective of your style. But, unless you sell costumes on the side, I don't recommend the one of you dressed as a poodle.
Now Google+ WILL frown upon you using it strictly to promo your music - it is a 'social site' .. so be sociable too. But with the integration of you tube videos and the use of "hangouts" you will find Google+ to be a very good spot to promote.
Handy Tools For Google Plus:
URL Shortener :
There is one spot I found that makes getting your own custom URL a breeze. Check out gplus.to Carefully pick your name. I recommend using YOUR name. Google+ is planning on business accounts (which could be used for your band) as well in the near future, so you will want to reserve your business name for it.
I can be found at http://gplus.to/SusanLeak
A directory of folks on Google + You think musicians are not on there?? Think again. You can search via occupation here : http://findpeopleonplus.com/
You need to add yourself to this - but super easy to do.
Any other Cool tools for Google Plus?? Let us all know!
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